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- AIDA
AIDA - Attention, Interest, Desire, Action
Attention, Interest, Desire, Action (AIDA) is a marketing model that describes the stages a consumer goes through when interacting with advertising or marketing messages. AIDA outlines the process of capturing attention, generating interest, creating desire, and prompting action, such as a purchase. Marketers use the AIDA framework to design effective campaigns that guide consumers through the buying journey, optimizing messaging and engagement strategies to enhance conversion rates.