Business to Business (B2B) refers to transactions or services conducted between one business and another, rather than between a business and individual consumers (B2C). B2B transactions often involve wholesale suppliers, manufacturers, and service providers that sell products or services to other businesses. The B2B model focuses on building long-term relationships, often involving larger volumes and higher values. Companies in the B2B space prioritize customer service, tailored solutions, and effective communication to meet their clients? needs.