Business to Consumer (B2C) refers to the process of selling products or services directly to individual consumers. This model encompasses a wide range of industries, including retail, e-commerce, and hospitality. B2C transactions typically focus on appealing to the end-user's needs, preferences, and behaviors. Companies in the B2C sector leverage marketing strategies such as social media, online advertising, and customer engagement to attract and retain customers, making it essential for businesses to understand consumer behavior and trends.