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CPC - Cost Per Click
Cost Per Click (CPC) is an online advertising model in which advertisers pay a fee each time a user clicks on their ad. CPC is commonly used in search engine marketing and social media advertising, allowing businesses to drive targeted traffic to their websites. Advertisers set bids for specific keywords or demographics, with the goal of maximizing conversions while managing advertising costs. Understanding CPC is essential for evaluating the effectiveness of digital marketing campaigns.