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LTV - Lifetime Value

Lifetime Value (LTV) is a metric used to estimate the total revenue a customer is expected to generate for a business over the duration of their relationship. LTV helps organizations understand customer profitability, enabling them to make informed decisions about marketing strategies, customer acquisition, and retention efforts. By analyzing LTV, businesses can allocate resources more effectively, focusing on acquiring and retaining high-value customers to drive growth and profitability.

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