Shoutout for Shoutout (SFS) is a term used on social media, particularly Instagram and Snapchat, where users agree to promote each other?s accounts to increase followers and engagement. By participating in an SFS, both users gain exposure to each other?s audiences, potentially attracting new followers. SFS is popular among influencers, brands, and everyday users who want to grow their social media presence organically. It?s a mutually beneficial practice, especially in highly competitive digital spaces where follower count and visibility are crucial.