SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization or project. This framework helps businesses assess their internal capabilities and external environment to inform decision-making and strategic planning. By analyzing these four dimensions, organizations can leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. SWOT analysis is widely used in business strategy, marketing, and project management to enhance competitiveness and effectiveness.