Throwback Thursday (TBT) is a social media trend where users post old photos or memories, typically using the hashtag #TBT, to reminisce about past experiences. It?s commonly seen on platforms like Instagram and Twitter, where people share nostalgic moments from childhood, past vacations, or other significant events. TBT is part of a broader culture of nostalgia that resonates with Gen Z, who enjoy reflecting on earlier times through photos and stories. Brands and influencers also participate in TBT to engage with their followers and showcase their journey over time.