User Experience (UX) refers to the overall experience a user has while interacting with a product, service, or system, particularly in digital contexts. UX encompasses usability, accessibility, design, and satisfaction, focusing on how users perceive and engage with a product. A positive UX is crucial for customer retention and satisfaction, making it a priority for designers and developers. Effective UX design involves user research, prototyping, and testing to create intuitive and enjoyable experiences.